Inside of a world where tech CEOs often keep meticulously curated company personas, Mariya Nurislamova stands out for embracing a route that couple dare to tread. Since the co-founder and CEO of Scentbird, one of the top fragrance subscription companies in North The usa, Mariya has proven herself for being a forward-considering business enterprise leader. But past her accomplishment in the corporate entire world, she has also emerged for a spiritual tutorial and intuitive teacher, a transformation she shares brazenly by her YouTube channel, “This really is Mariya.”
This convergence of commerce and cosmic consciousness can make Mariya Nurislamova Among the most unconventional—and compelling—figures in the trendy entrepreneurial landscape.
Developing Scentbird: A Fragrance Disruptor
Mariya’s small business job took flight in 2014 when she co-founded Scentbird, a firm built to make designer fragrances a lot more accessible through a monthly membership model. Modeled just after Netflix, but for perfume lovers, Scentbird quickly grew to become a go-to platform for fragrance discovery. Less than her Management, the company grew to provide in excess of 700,000 subscribers, featuring usage of a lot more than 800 fragrances from big world models.
With a strong foundation in brand name strategy, source chain logistics, and marketing and advertising, Mariya effectively captivated enterprise funds, participated during the Y Combinator accelerator, and served Scentbird scale right into a $100M+ income corporation. She later on expanded her portfolio with Deck of Scarlet, a attractiveness model, and Drift, an auto fragrance company.
But whilst her popularity during the startup world was soaring, Mariya was quietly undergoing a spiritual transformation that would before long spill into the general public eye.
The Awakening: A Shift to Spirituality
Close to 2018, Mariya seasoned what she referred to as a spiritual awakening. This internal evolution impressed her to dive into metaphysics, Electricity do the job, meditation, and intuitive channeling. As she deepened her spiritual exercise, she started generating written content to help others discover their own personal consciousness, in the long run launching her YouTube channel “That is Mariya.”
The channel, which now has above 100,000 subscribers, features a variety of information—guided meditations, soul healing procedures, chakra get the job done, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply particular. She invites her viewers to connect with by themselves, the divine, as well as unseen energies that shape our every day life.
Her followers generally describe her articles as transformative, and she has cultivated a deeply loyal spiritual audience through constant engagement and authenticity.
Controversy with the Crossroads of Identification
Whilst many have embraced Mariya’s twin identification, Other folks have lifted eyebrows—notably as her metaphysical beliefs have grown to be much more publicly seen. In 2024, a feature through the Business enterprise of Manner spotlighted The strain among her roles to be a tech CEO in addition to a spiritual Instructor.
A few of Mariya’s statements—such as opinions on different healing, extraterrestrial beings, and controversial sights on historical figures—sparked backlash from customers, influencers, as well as previous collaborators. A number of attractiveness influencers severed ties with Scentbird, citing irritation with Mariya’s spiritual rhetoric. Social networking boards debated the appropriateness of her beliefs in relation to her leadership placement in the mainstream manufacturer.
In reaction, Mariya clarified that her spiritual teachings are own and supplied beneath her to start with identify only, intentionally divided from her Specialist id. But the controversy opened up a broader dialogue about irrespective of whether public figures can—or really should—compartmentalize their beliefs from the age of transparency.
The facility and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. While several founders attempt to maintain a picture of neutrality, she has selected to point out up as her complete self. This standard of transparency could be both of those magnetic and polarizing.
On 1 hand, her authenticity is refreshing. She delivers emotional intelligence and mindfulness to an marketplace typically focused only on scale and strategy. On the opposite, her outspokenness about spiritual subjects invitations scrutiny, especially in an era when on the internet content can promptly go viral and provoke powerful reactions.
However, Mariya’s method speaks into a further cultural change. As more and more people investigate wellness, consciousness, and private advancement, figures like her—who bridge the spiritual scentbird ceo and substance worlds—may perhaps become more frequent, not a lot less.
Businesswoman. Mystic. Influencer.
In addition to operating her firms and YouTube channel, Mariya has developed an ecosystem of spiritual choices. She hosts retreats, features personal channeling sessions, sells spiritual applications, and has even published a ebook titled 72 Keys to Manifestation. She’s primarily created a parallel company inside the spiritual space—fully separate from her purpose at Scentbird, but equally as structured and scalable.
Her spiritual brand, like her magnificence brand, is world wide, polished, and knowledge-pushed. It’s distinct that Mariya applies a similar degree of aim and creativity to the two spheres of her lifetime. No matter whether main a team of builders or channeling divine Vitality for your guided meditation, she delivers with clarity and conviction.
The Street Ahead
Mariya Nurislamova’s journey raises essential questions about id, Management, and community existence. Can a tech CEO also be a mystic? Should really business enterprise leaders share their own beliefs with the public? What happens when Those people beliefs challenge standard norms?
Whatever the solutions, Mariya proceeds to walk her path unapologetically. She signifies a fresh technology of entrepreneurs—types who aren’t scared to be intricate, spiritual, and multidimensional. Her boldness might Expense her some partnerships, but it also earns her admiration from people who worth fact in excess of conformity.
In the long run, Mariya Nurislamova isn’t just redefining what it means for being a CEO. She’s redefining what it means to become entire.
Mariya Nurislamova lives at the intersection of logic and instinct, organization and spirit, leadership and vulnerability. Her Tale is often a bold testomony to living authentically, regardless if that authenticity includes danger. As she proceeds to develop her dual empire—both earthly and cosmic—she invitations us all to take into account what this means to guide with soul.
Whether or not the thing is her as being a visionary or simply a provocateur, something is definite: Mariya Nurislamova isn't scared to break the mould.